Pet food is broken and we're out to fix it - from scratch.
Mike and Doug are two little guys taking on the big guys.
Mike is ex-fashun and decided he wanted to do something to better the world.
Doug is ex-big pet food, but knew he wanted to change it.
So far, not a lot in common. But they both love dogs. And they hate that Australians were getting charged mega bucks for dry dog food that was pretty average.
Ground up dodgy meat, cheap ingredients, heavy bags, little transparency and 80% of it being headed up by two massive chocolate companies.
Not on.
They decided, they were going to fix it once and for all. From the supply chain right down to how it’s delivered.
Their mission? To offer you a new breed of Australian made dog food. One that’s good for your dog, better for the planet, and easier for you.
Fixing dog food doesn't start with the food
Two words: retail mark-up.
That's the extra cost that sits on top of making the product. It's where big retailers make their money and why you'll pay up to 45% more for dog food.
Where they see cash cows we just see good dogs. By selling online and delivering directly to your door, we can take that wad of cash and put it back into the product.
The result: The best dog food in Australia – made with whole produce, sustainably and locally sourced meat, 100% recyclable packaging, and free delivery.
Sustainable ingredients is just the start. We also donate 2% of our revenue towards environmental and dog welfare charities. It's just how we do business.
Lockdown wreaks havoc on the post, so we hire vans and do it ourselves. See the chaos.
We're a certified B-Corp
January 2022
After 3 years of planning and action-taking, it feels wild to finally say we’re a B Corp. The first certified dog food company in Australia. Hell. Only the fifth in the world.
We launch our own dog park
March 2022
Scratch Patch – an outrageous pop-up play park for Melbourne’s good dogs and the humans who feed them.
Mike gets a puppy – and releases a podcast about it
September 2022
We welcome Mello and a new poddy that follows Mike as he learns how to best raise a pup with the tips and tricks of a puppy trainer. Listen here.
We turn 5 and hit $500,000 donated!
September 2023
Whoa nelly, that was a big month. Read all about it here.
Our Tuck Shop goes live
December 2023
We open a one-stop-shop to get our accessories, treats and training goodies between Scratch deliveries. Check it out.
We welcome Dr. Sam, our in-house vet!
May 2024
Joining our dog food nutritionists and co-founder Doug to round out our dream team of experts in all things dog. Read more.
Raw from Scratch launches
September 2024
We expand from the world of kibble to welcome a super-healthy raw dog food option for you fresh and mixed feeders too. Take a gander.
$1 million dollars donated
February 2025
We hit our biggest do-gooding milestone yet. A mil’ in cash and stock donations to dogs in need and climate action. Read more.
We officially re-certify as a B Corp
March 2025
Not just that. We improved our score. Making us the highest rated dog food B Corp in Australia! Read more.
Your dog joins Scratch
Now
A little cheeky of us, but how about it? Try Scratch.
In the end, it's all for better food
Dogs love kibble (let's face it, they'll pretty much eat anything) - but most of it isn't doing them any good. That's why we're setting a better standard for kibble. Yep, we're the underdogs disrupting the big dog food overlords by making fresher, healthier, convenient kibble that cuts out the crap.
