Dog Food
Freshly delivered, exclusively on subscription.
Join over 50,000 Aussie dogs!
Try Scratch Food
Treats and extras
Premium dog essentials and 100% natural treats for a happy pup and a happy home.
Shop ExtrasBetter food for your dog, and the planet.
Most of the $2.6b Aussie dog food industry is owned by 3 multinationals.
We're on a mission to build a different type of dog food company - one that's run responsibly, transparently, sustainably and honestly - because dogs would do it for us.
Where do we start?
We’re the highest rated B Corp certified dog food in Australia
Your dog can now be part of the B Corp community of businesses doing good.
After a rigorous accreditation process, we’ve been recognised as a world leader in sustainable and responsible business, building impact, transparency and environment consciousness into every aspect of how we work.
Why we became a B Corp
For every box of Scratch you buy, we donate 2% of all revenue to high-impact charities and nonprofits that focus on dog welfare or the fight against climate change as part of our Paws for the Planet Project. (Yup, we said revenue not just profits)!
The time for climate action was yesterday
Since 2018, we’ve been proud members of 1% For the Planet, a global network of businesses, nonprofits and individuals working together to take necessary, high-impact climate action.
Meet our planet partners 🌏
Supporting dogs supporting humans
We provide ongoing support to grassroots charities that do exactly that. Our partners focus on underfunded areas to prevent dogs ending up in shelters, extending quality of life for dogs and the people who love them in the process.
Meet our Paw partners 🐶Since we started in 2018, we’ve donated over
$195000
to help dogs and the planet
🐶 🌏 💪
Dog food that you can trust.
We’re the only kibble in Australia with transparent labelling
The Australian dog food industry is the Wild West. The current industry rules (which are self-regulated and voluntary) allow companies to mislead us all. The ACCC and Senate have been on it for 6 years, but money talks.
Ingredients change batch to batch and brands weigh some ingredients differently than others to manipulate ingredient orders. We’ve seen it all, but it’s not regulated so they get away with it all. I mean, do you know if your dog food has 10% of the first meat or 30%? That’s 3x difference but none of us have any idea without transparent labelling.
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We’re the first dog food in Australia to reveal exact percentages of our ingredients, use straight up honest labelling and set a new standard for communication about dog nutrition and recipe changes.
Learn how we do businesseCommerce plays a big role in our daily emissions, so all Scratch deliveries are carbon neutral
300
tonnes of CO22 offset in 2024
tonnes of CO22 offset in 2024
And we make sure better business all comes back to better dog food
We spend 40% more on better quality ingredients, without the mark-up
We only use whole Aussie veggies and sustainably-sourced local meat from the human food supply chain. We use real names for ingredients and we don’t change our recipes on the sly. We even have online changelogs of any changes ever made to our recipes so we’re always accountable.
98% of orders come fresh from warehouses local to you
Our local warehouses help us reduce air freight miles and our packaging is 100% recyclable. And because we make our food on subscription timed to when your dog needs it, there’s no food waste.
Introducing The Dog Food Fund
We spend a ton of time sourcing high-quality, local produce. It’s also a big contributor to our carbon footprint. That's why we’ve teamed up with folks over at Sustainable Table on a fund to back projects making the pet food supply chain more sustainable, local and regenerative. Supporting small-scale, ethical farmers (and hopefully getting even more on board) right here in Aus.
